About Dr. Sherif Hammad
Twenty-two yearsbuilding companiesand sales teams.
A transformational leadership and business development consultant with more than 22 years of hands-on experience across sales, marketing, training, and building professional sales systems and teams, alongside specialist experience in real estate valuation and advisory.
The career
Over his career, Dr. Sherif Hammad has worked with more than 376 companies and helped train more than 17,000 people, through specialised programs in business development, sales, marketing, leadership, team building, and real estate marketing and brokerage.
He combines long field experience developing companies and sales teams, and particular knowledge of the Egyptian and Arab real estate market, with academic depth in business administration, so the consulting and training rest on real applications and case studies rather than general theory.
That experience is where Maximize Business came from: the executive arm through which he works with companies to analyse their position, restructure them, and build marketing and sales systems that produce measurable results.
He holds a professional doctorate in Business Administration, with research on "transformational leadership and its impact on the competitive advantage of real estate companies", alongside a Master's degree in Marketing, combining deep academic grounding with direct, hands-on market experience.
He also brings media experience presenting business and real estate content, hosting dedicated real estate programs including "Hekayet Akar" and "Akar We Estethmar" on Al Nahar TV, alongside ongoing work producing professional content on business, marketing, sales, and real estate investment, which is why he's known as #DoctorOfTheCraft.
His working philosophy is that companies aren't developed by consulting alone, but by turning strategy into a system that can actually be executed, measured and followed up, and by building the people capable of leading that system and delivering its results.
Today he works as a consultant, trainer and business developer, and as an academic, researcher and author in management science, transformational leadership, and competitive advantage, alongside business owners, property developers, executives and sales teams, building more capable organisations, more professional teams, and strategies better able to compete and grow sustainably.
HIS PROFESSIONAL MISSION
"Turning expertise and knowledge into executable systems, turning individuals into strong teams, and turning companies from projects that merely operate into institutions that can grow, compete, and endure."More about Maximize Business →
22+
Years of hands-on experience
376+
Companies worked with
17,000+
Professionals trained
Areas of expertise
Business development and restructuring
Institutional performance analysis, management restructuring, process development, and raising profitability.
Marketing and sales strategy
Market positioning, message and offer, and tying marketing plans directly to growth and sales targets.
Establishing and developing sales departments
Building the department from scratch or developing it: sales structure, pipeline, scripts, and performance indicators.
Team building and talent selection
Job definition, sourcing and assessing candidates, and onboarding and follow-up after hiring.
Customer experience
Reviewing the journey from first contact through to post-contract, and fixing the points where companies lose customers.
Business process development
Documenting how the work runs, and building the manuals and operating policies that make the system repeatable.
Executive training
Programs for founders, CEOs, marketing and sales directors, and the teams underneath them.
Specialist real estate experience
Project and investment-opportunity valuation, property product analysis, and maximizing return on investment.